I en bunden opgave på mit studiet lød en opgaveformulering: "Giv en teoretisk og historisk analyse af (en film i dette tilfælde)... du kan f.eks. inddrage de sociokulturelle forhold af betydning for denne".

Jeg kunne godt tænke mig at vide hvad ordet sociokulturel egentlig refererer til. Den eneste ordentlige definition jeg har kunnet finde på nettet er i forbindelse med den såkaldte PEST-analyse (Political, Economic, Sociocultural and Technological) og lyder sådan:

The sociocultural environment encapsulates demand and tastes, which vary with fashion and disposable income, and general changes can again provide both opportunities and threats for particular companies (Thompson, 2002; Pearce and Robinson, 2005). Over-time most products change from being a novelty to a situation of market saturation, and as this happens pricing and promotion strategies have to change. Similarly, some products and services will sell around the world with little variation, but these are relatively unusual. Organizations should be aware of demographics changes as the structure of the population by ages, affluence, regions, numbers working and so on can have an important bearing on demand as a whole and on demand for particular products and services. Threats to existing products might be increasing: opportunities for differentiation and market segmentation might be emerging."

Denne synes jeg er meget erhvervsøkonomisk og efterlyser en mere blød sociologisk forståelse/beskrivelse af ordet.